POOJA VAIDYA
Founder of AURAINNOVATE | Digital Solutions Architect | Web Engineering & Strategic Design
About
Bridging Technology, Design & Business Strategy
Founder & Managing Director of AURAINNOVATE, specializing in website development, UI/UX design, and scalable digital platforms. I work at the intersection of technology, design, and business strategy, helping organizations translate ideas into high-quality, performance-driven digital products.
My approach is structured and outcome-oriented, with strong focus on aligning digital solutions to measurable business objectives. I value disciplined execution, transparent communication, and continuous improvement.
Contact
Phone: 9527010444
Email: info@aurainnovate.in
Location: Pune, Maharashtra, India
LinkedIn: Connect with me
Company
AURAINNOVATE
Digital Solutions Company | Founded November 2025
Our Mission
Partner with startups and growing organizations to design and deliver scalable, refined, and performance-driven digital platforms aligned with clear business objectives.
Our Approach
Combine disciplined web engineering, elevated UI/UX design, and strategic insight to ensure every solution is secure, responsive, and built for long-term growth.
Our Promise
Innovation guided by intent, execution, and quality—enabling organizations to grow with confidence in an evolving digital landscape.
Core Expertise
Digital Solutions That Drive Results
Web Development
Disciplined web engineering focused on scalability, performance, and technical excellence. Building platforms that support sustainable business growth.
UI/UX Design
Product-focused design that balances aesthetics with usability. Creating refined digital experiences that enhance brand presence and user engagement.
Digital Strategy
Strategic execution aligned with measurable business objectives. Translating ideas into high-quality, performance-driven digital products.
Professional Journey
Career Timeline
1
November 2025 - Present
Founder and Director at AURAINNOVATE. Leading digital solutions company specializing in website development, UI/UX design, and strategic digital execution.
2
July 2025 - Present
Senior Associate at Atos Syntel. Advanced role focusing on data engineering and digital solutions for enterprise clients.
3
March 2022 - Present
Associate Consultant & Data Engineer at ATOS SYNTTEL. Architecting data pipelines and solutions for leading global investment firm.
Technical Excellence
Data Engineering at Atos Syntel
Client: Leading Global Investment Firm
01
Data Ingestion
Architected pipelines from 20+ diverse financial sources (Aladdin, Citi, FactSet, ESG, World Bank) into Snowflake via AWS S3 & Glue.
02
ETL Development
Developed Glue ETL jobs for file validations, schema mapping, and transformation logic with automated alerts for failures and anomalies.
03
Architecture Design
Built layered Snowflake architecture (Staging → Curated → Semantic Layer) for efficient reporting, supporting batch and near-real-time use cases.
04
Business Intelligence
Created semantic models supporting ESG reporting, NAV validations, and asset performance insights for client dashboards and external feeds.
Measurable Impact
20+
Data Sources
Integrated diverse financial data sources into unified Snowflake architecture
35%
Latency Reduction
Optimized query structures, caching strategies, and incremental loads
50+
Datasets Governed
Populated Alation with metadata definitions, lineage, and business glossary terms
Delivered enterprise-grade data solutions supporting ESG reporting, NAV validations, and asset performance insights. Enabled data governance and reduced operational latency through optimized Snowflake architecture and automated ETL processes.
Education
Academic Foundation
Bachelor of Engineering
Padmabhushan Vasantdada Patil College of Engineering
Electrical, Electronic and Communications Engineering Technology
August 2017 - August 2021
Specialization
Electronics and Telecommunication Engineering
Strong technical foundation in electrical systems, electronics, and communication technologies supporting current work in digital solutions and data engineering.
Philosophy & Approach
Outcome-Oriented
Digital products defined by usability, performance, and business relevance—not aesthetics alone. Every solution aligned to measurable objectives.
Disciplined Execution
Structured approach ensuring clarity, precision, and long-term scalability. From concept to delivery with transparent communication.
Continuous Improvement
Commitment to innovation and meaningful collaborations that drive long-term impact. Building platforms for sustainable growth.
Let's Build Something Exceptional
Open to meaningful collaborations that drive innovation and long-term impact. Whether you're a startup founder or growing business, let's discuss how strategic digital solutions can support your objectives.
At AURAINNOVATE, we believe effective digital products are built on disciplined execution, transparent communication, and alignment with clear business goals.